Unlock the Power
of Psychology
Your customer makes 35,000 decisions every day.
Make sure they’re in your favour.
How We Work For You
Discover
We find out what drives your customer’s decision making
Strategise
We identify how we can influence those decisions
Execute
We agree upon a set strategy, and then execute.
Discover
Research – Using our proprietary research methodology, customer interviews, psychoanalytic research methods, literature reviews, observational analysis
Proprietary Knowledge Base – we use knowledge from behavioural economics, social & group psychology, cognitive psychology and behavioural psychology.
Mental modelling – a complete picture of how your customer makes decisions, and how we can influence them.
Strategise
This involves using the insights generated from the “Discover” stage and plan out exactly how we’re going to influence your customer to achieve a desired business goal.
This involves, customer journey mapping, applicable biases, new product development, “Nudges”, marketing strategy,
Profit / Growth
Executing on the strategy outlined. Measuring success against predetermined key performance indicators.
Knowledge Centre
My Story
There’s a Japanese concept called “ikigai”, which roughly translates to your “reason for being”.
It is a combination of: what you’re good at, what you love, what you can be paid for and what the world needs.
Contact Us
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